About Us

Built for Africa's entrepreneurs by African entrepreneurs

Our Story

Lave, a product owned by Nulave Ltd was launched in May 2022 from a simple truth: selling online in Africa shouldn't be complicated. From struggling to close orders in WhatsApp to juggling payments and delivery options, entrepreneurs across the continent face real friction trying to grow their businesses.

What started as a tool for creating simple WhatsApp-enabled product pages has grown into a powerful all-in-one platform. Today, Lave helps thousands of sellers manage orders, launch online stores, receive payments, run ads, and much more - all without writing a single line of code.

Our mission is bold but simple: to power the next generation of African businesses. We believe in creators, side hustlers, small teams, and the ambitious few building their future one sale at a time.


Our Principles

Built for Africa

From WhatsApp-first ordering to local payment support, we design for how African businesses actually operate.

All-In-One Platform

Website, payments, deliveries, ads - all in one dashboard. No apps, no stress.

Easy to Use

Set up your store in minutes. No tech skills needed, just your phone and your hustle.

Affordable for All

Start free. Upgrade only when you need more tools - no pressure, no hidden fees.

Human Support

Need help? Our support team is just a WhatsApp message away - fast, friendly, and always ready.

Community First

We're building more than a product - we're building a movement of independent African businesses.