About Us | Lave

Our Story

Lave was laucnhed in May 2022 from a simple truth: selling online in Africa shouldn't be complicated. From struggling to close orders in WhatsApp to juggling payments and delivery options, entrepreneurs across the continent face real friction trying to grow their businesses.

Our founder, Emmanuel Botchway, built Lave as a better way. What started as a tool for creating simple WhatsApp-enabled product pages has grown into a powerful all-in-one platform. Today, Lave helps thousands of sellers manage orders, launch online stores, receive payments, run ads, and much more — all without writing a single line of code.

Our mission is bold but simple: to power the next generation of African businesses. We believe in creators, side hustlers, small teams, and the ambitious few building their future one sale at a time.

A Message From Our Founder

Emmanuel Botchway

I started Lave to solve a problem I experienced myself — building something meaningful with limited tools. I’ve felt the late nights, the scattered messages, the stress of making it all work.

So we created a platform that gives African entrepreneurs a real chance. One that’s fast, affordable, and actually understands how business works here — from WhatsApp to mobile money.

We’re just getting started, and we’re building this with you. Every merchant, every message, every milestone — we’re in it together.

With Faith,
Emmanuel Botchway
Founder, Lave

Why Lave?

Built for Africa

From WhatsApp-first ordering to local payment support, we design for how African businesses actually operate.

All-In-One Platform

Website, payments, deliveries, ads — all in one dashboard. No apps, no stress.

Easy to Use

Set up your store in minutes. No tech skills needed, just your phone and your hustle.

Affordable for All

Start free. Upgrade only when you need more tools — no pressure, no hidden fees.

Human Support

Need help? Our support team is just a WhatsApp message away — fast, friendly, and always ready.

Community First

We’re building more than a product — we’re building a movement of independent African businesses.